What is Search Engine Optimization?
The process is used to improve the volume and quality of traffic to a website or webpage via un-paid search results to make the webpage available in top search results of the search engines. The easier the website appears in the search results more visitors it will receive. It requires finding of most apt keywords from the web page which are best-suited not only according to the content of the webpage but should also be among the top searched keywords on the search engines like Google, Bing, Yahoo etc. so that the webpage is displayed in the top results for the searched keywords. Doing a search engine optimization of the website not only makes the website much more viewed but also increases the overall productivity of the website and makes it to gross more revenues.