SEO

Increase your website traffic and climb up to the top in search engines

What is Search Engine Optimization?

SEOThe process is used to improve the volume and quality of traffic to a website or webpage via un-paid search results to make the webpage available in top search results of the search engines. The easier the website appears in the search results more visitors it will receive. It requires finding of most apt keywords from the web page which are best-suited not only according to the content of the webpage but should also be among the top searched keywords on the search engines like Google, Bing, Yahoo etc. so that the webpage is displayed in the top results for the searched keywords. Doing a search engine optimization of the website not only makes the website much more viewed but also increases the overall productivity of the website and makes it to gross more revenues.

SEO Implementation Methodology
Step 1: Primary Consultation
Our first step in order to run a SEO Project & guide a campaign in the right direction is the understanding of business and online processes. We understand the requirements and the key areas of the business and relate them to the core areas of the website which help us in guiding the campaign in the right direction. We understand the website structure, navigation and content requirements if any and analyze the current status of the website on search engines.


Step 2: Competitive Analysis

Based on the above information, we perform a competitive analysis to get a full picture of what & whom we are dealing with. We also analyze their current strategies and keywords.


Step 3: Keyword Research and Target List Preparation

Success of search engine marketing largely depends on selecting the right keywords. With the above gathered information and software tools (which guide us in the most used search engine terms by visitors) we prepare a list of targeted keywords and finalize them by working closely with the client. We emphasize on choosing keyword phrases instead of single word, which target the main keyword.


Step 4: Website Optimization and Content Editing

This step includes applying the proposed website structure in terms of links and dynamics for better search engine indexing. We create meta tags in tune with the prepared keyword list (title, keywords, description) after identifying the pages and their target keywords. We perform HTML code optimizing which includes making home page W3C Compliant, and adding headings, image alt tags and hyperlinks, HTML code clean up and optimization. We edit and write the contents of the web pages to make it relevant in terms of targeting them.


Step 5: Search Engine Submission

Manual submission of the website to different search engines with a focus on the most popular engines, such as Google, AOL, MSN, AltaVista, All The Web, Yahoo! and Dmoz.org.


Step 6: Link Popularity / Link Building

Our dedicated team conducts extensive research on the internet to identify relevant affinity sites. We then contact them on a one-to-one basis and establish a dialogue. We will provide you with linking progress and confirmation reports as they become available.


Step 7: Rank Reporting and Monitoring

By this step, the only thing left to do is wait for the rankings to roll in. Usually it takes 3 months for your website to show up in search engines. We monitor at all times for the duration of contract the optimization of your web site in order to make & suggest changes according to new requirements and regulations which may arise from major search engines.